Callicarpa bodinieri var. giraldii 'Profusion' | Profusion Beautyberry

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DESCRIPTION
Callicarpa bodinieri var. giraldii 'Profusion', commonly known as Profusion Beautyberry, is an ornamental shrub celebrated for its vibrant, berry-laden display. In late spring to early summer, the plant produces small, pale pink to white flowers that attract pollinators. These flowers are followed by a profusion of bright purple berries that persist into the fall, creating a stunning contrast against the plant’s foliage.

Native to China, this cultivar is particularly prized for its abundance of berries and its ability to thrive in a variety of garden settings. It makes an excellent choice for hedges, mixed borders, or woodland gardens, where it provides both visual interest and ecological value. The colorful fruiting display, combined with its easy care, makes it a popular choice for gardeners seeking to add seasonal beauty and wildlife appeal to their landscapes.

DESCRIPTION
Callicarpa bodinieri var. giraldii 'Profusion', commonly known as Profusion Beautyberry, is an ornamental shrub celebrated for its vibrant, berry-laden display. In late spring to early summer, the plant produces small, pale pink to white flowers that attract pollinators. These flowers are followed by a profusion of bright purple berries that persist into the fall, creating a stunning contrast against the plant’s foliage.

Native to China, this cultivar is particularly prized for its abundance of berries and its ability to thrive in a variety of garden settings. It makes an excellent choice for hedges, mixed borders, or woodland gardens, where it provides both visual interest and ecological value. The colorful fruiting display, combined with its easy care, makes it a popular choice for gardeners seeking to add seasonal beauty and wildlife appeal to their landscapes.

 

  • Family: Lamiaceae
    Height: 4 to 6 feet
    Width: 4 to 6 feet
    Foliage color: Green, turning yellow in fall
    Flower color: Small, pinkish-lavender
    Bloom time: Late spring to early summer
    Berry color: Bright purple, following the flowers
    Light requirements: Full sun to partial shade
    Water requirements: Moderate
    Maintenance: Low; prune after flowering
    Growing zone: USDA Zones 5 to 8
    Wildlife attractors: Birds (attracted to the berries), bees, and butterflies

    This plant can be seen at the Bellevue Botanical Garden, and at the Washington Park Arboretum.

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